Selling a Property

Discover the market value
of your property

Establishing the market value of a property doesn't just happen. I know the local market: current supply and demand conditions, and the prices of similar properties for sale or recently sold.

I also have access to comparative data exclusive to real estate brokers, and have specific training in accurate appraisal.

Benefit from my expertise!

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Impeccable Presentation

No one knows luxury real estate like I do - and no one will make your home look as compelling as I will.

Seasonal photos make a difference

Photos will be updated if home is still listed as seasons change.

Positioning

Thorough pricing is crucial to the successful sale of a property.

By combining in-depth knowledge of the local market with state-of-the-art tools, we strategically set the right price to maximize the impact and minimize the number of days on the market.

  • 7 days

    Period of time during which a listing receives maximum attention after being listed.*

  • 8 weeks

    Average time buyers looked for a house before buying one.**

*Source: National association of realtors. Highlights from the profile of home buyers and sellers. 2020.
** Source: Centris January to December 2020

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MARKETING YOUR PROPERTY
THE PROFUSION IMMOBILIER SELLING PROCESS

01

POSITIONING

Comparative market analysis
Pricing your property
Discussing the terms

02

PREPARATION

Marketing Strategies
Small Repairs
Home Staging
Collection of documents

03

PRESENTATION

Professional Interior & exterior photography with seasonal updates.
Floorplan

04

MARKET LAUNCH

Signage Installation
Promotional Brochure
International Exposure through our partnerships

05

MARKETING

Targeted Digital & Print
Advertising
Email Marketing
Social Media

06

VISITS

Broker present at every visit
Caravans for selling brokers
Open houses (if desired)

07

REPORTING

Follow-ups after every visit
Listing Updates
Website Listing Views

08

NEGOTIATION

Presentation of Offers
Negociation of terms
and Dates of occupancy

09

FOLLOW-UPS

Inspection
Financing
Intrust Deposit
Other Conditions

10

SOLD

Signing Documents at Notary
After-Sale Service

Lucy Shapiro

Marketing Networking Capabilities

The choice of media is the key element of a marketing strategy that reaches the right audience: My omnichannel approach provides unparalleled reach and visibility to the most prestigious properties.

My Social Networks

My team of specialists in social networking your home will never go unnoticed. Understanding the world of social media is a must in today’s fast paced world.

Using each network like Facebook, Instagram and Linkedin to its full capacity is an added promotional tool for your residence.

Printed Media

My promotional materials are designed to promote and enhance the essential elements of your residence. With my clever advertising, our marketing strategies are innovative, strong & unique. No other agency’s promotional tools compare to mine. With access to my unique resources combined to my marketing expertise, I offer you the best printed marketing exposure in order to sell your property quickly and efficiently.

Closing

My mission is to guide you through the entire sales process, ensuring that your interests are protected. Every step of the way, I’m experienced and dedicated professionals will work with you to help you achieve your goals.

Evaluating Offers

The highest bid is not always the best. I help you evaluate all aspects of each offer.

Finding Solutions

My role is to anticipate obstacles and resolve them if necessary.

Property Inspection

During the inspection, I will be your eyes and your ears. I will help guide you it any issue must be addressed.

Protect your Interests

The sale of your home rests my promise to defend your interests above all else.

Lucy Shapiro

Documents Required for the Sale of Your Property

Before signing the brokerage contract

  • Deed of sale.
  • Deed of loan or credit line, if applicable.
  • Certificate of location.
  • Tax bills (municipal & school).
  • Annual energy costs.
  • Bills & details of all renovations, if applicable.
  • Service & maintenance contracts (alarm, furnace, etc.).
  • Any warranties, if applicable.
  • Cost & confirmation of any rented equipment
    (hot water heater), if applicable.

Co-ownership section (if applicable)

  • Co-ownership or undivided agreement.
  • Rules and regulations.
  • Minutes of the meetings.
  • Financial statements.
  • Copy of condo fees for the unit.
  • Contact info for condo association management.

Other pertinent documents (if applicable)

  • Renovation bills/ warranties (roof, etc.).
  • Power of attorney or company resolution, if applicable.

Potential costs

  • New certificate of location, if applicable.
  • Notary fees (servitudes/ acquittance).
  • Broker’s commission (+GST/PST).
  • Mortgage penalty, if applicable.
  • Presale Inspection.
  • Home Staging.

PREPARING YOUR HOME FOR REAL ESTATE PHOTOGRAPHY

Frequently asked questions

Luxury Real Estate. Luxury Experience.

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How do I know if it's the right time to sell my house?

The ideal time to sell depends on several conditions: the market, your personal needs, demand in the area and others. I can help you analyze these factors.

What makes my house attractive to buyers?

There's a buyer for every type of property. But generally speaking, there are certain points that can generate greater interest: the property's location, the quality of its finish, its cleanliness, any renovations, or its decor. On the other hand, there are a few things that can get in the way, such as furniture layout and decoration.

Is it advisable to renovate my house before putting it up for sale?

Wisely chosen renovations can increase the appeal and value of your home. Let's discuss the best options for your property, so you can avoid making the wrong investments when preparing your property.

How do you set the selling price of my house?

The price is based on a market analysis, the condition of your home and recent similar sales in your neighborhood.

Testimonials

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Luxury Real Estate. Luxury Experience.

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